It’s a dog eat dog world out there these days for takeaway businesses and competition is most certainly rife… which means you’ve got to do all you possibly can to engage with customers and encourage them through your doors, rather than someone else’s.
The good news is that there’s a huge amount that can be achieved in this regard and branding opportunities abound here, there and everywhere if you know where to look, in both the digital world and the real one.
Here are some top tips from the Elpack team to help you cement your marketing activities this year and really bring the chickens home to roost.
Branded takeaway packaging
It might sound simple but one of the best ways to spread the word is to put your name, logo and contact details on absolutely everything, including your takeaway packaging.
Creating something eye-catching and instantly recognisable will go a long way towards keeping your business at the forefront of people’s minds and you’re sure to start seeing a profit hike in no time at all.
Beautiful food photography
Running a food business means you have some incredible products to showcase – and food photography is the best way to go about this. Check out a few foodie Instagram accounts for some inspiration on how to dress your shots and how to use lighting effectively. You’ll soon be stopping people in their tracks.
A branded app
Developing your own app can really help drive sales your way, making it quick and easy for people to order from you and not your competition. Providing customers with deals and vouchers via an app, without them having to dial a number, makes everything a lot more efficient and convenient – and people are sure to appreciate this.
