With over 20 million people now using the platform, it’s no exaggeration to say that TikTok is absolutely massive right now. So much so, that businesses up and down the land are utilising the platform to create content to attract new customers.
If you’re one of them and you’re looking for ways you can use TikTok to its full potential, this could well be your lucky day.
Here, we’ll be explaining how branded packaging can be your secret weapon, unleashing the power of social media to increase brand awareness and drive sales for your takeaway business.
Rules On Packaging
Before we go over the benefits of branded packaging, it’s important to touch on the new rules put in place by the government late last year. Since September 2023, food businesses have been prohibited from using single-use packaging.
Trading Standards departments now have the authority to fine and prosecute any business that’s found to be non-compliant with the rules. So to avoid receiving any hefty fines, it’s best to make sure you follow the rules and stick to biodegradable packaging.
As well as legal compliance, research has revealed that customers would rather shop with businesses that show environmental consciousness, so as well as keeping you out of hot water it also allows you to appeal to like-minded patrons.
Instant Brand Recognition
If you’re looking to make some attention-grabbing social media content, what better way to gain some invaluable brand recognition than with some branded packaging?
But you’re not the only person who can share images of your packaging – your customers may be tempted to get in on the action too.
People love to show off their purchases on social media. So whether it’s TikTok, Facebook or Instagram, if you offer your items in some snap-friendly packaging, there’s a chance your customers are going to share it.
These days, free advertising isn’t easy to come by. So take advantage of this subtle way of promoting your brand as it won’t cost you a penny after your initial investment in your branded packaging.
Professional Image
Branded packaging instantly gives your business a professional look and helps set you apart from the competition. It shows that you care about every detail of the customer experience, from the taste of the food, right through to the packaging it’s housed in.
This attention to detail can make a big impression on potential customers and increases the chances of previous customers returning in future.
Helps You Get Followers
If you’re posting interesting content using your eye-catching packaging, chances are this is going to get you more followers. And when all is said and done, that’s what it’s all about!
More followers means more eyes seeing your posts, which will increase brand awareness and result in growth for your business.
Customisable
Branded packaging is highly customisable. You can choose different sizes, colours and designs for your packaging to align with your brand’s aesthetic, allowing you to create a unique and memorable look that customers immediately recognise as your own.
Likewise, if there are any promotional or seasonal campaigns, you can use your packaging to create excitement across your social media channels, setting your brand apart and potentially boosting sales in the process.
Environmentally Friendly Options
Keen to take a more sustainable approach to your packaging and drinking vessels? Then eco-friendly packaging can help you do just that.
There are many eco-friendly options on the market, such as branded coffee cups made from materials like biodegradable PLA (cornstarch-based plastic) or recycled paper to help you reduce your ecological footprint.
Moreover, using these options and showing them off on social media platforms like TikTok also shines a positive light on your business as it demonstrates your commitment to sustainability, which can appeal to any potential customer who shares your environmental ethos.
So those are the main benefits of opting for branded packaging for your TikTok videos. As you can see, this provides a range of benefits, from subtle, free advertising, to giving your brand a slick, professional look.
If you’re trying to stand out among a crowded marketplace and you’re keen to get your brand’s name to as many potential customers as possible via this popular platform, these options should offer the ideal solution.
