If you run a takeaway business, one of the best ways to reach new customers these days is to promote your services on a food delivery app.
There are various different ones out there you can try (or you can use them all!) and it’s a great way to increase sales and encourage people to taste test your food, with the potential to build a loyal following as a result.
However, it’s important to bear in mind that these apps are very competitive, so finding ways in which you can stand out from the crowd and drive sales your way will be essential, otherwise the commission fees you have to pay (which can be between 25-35 per cent) won’t be worth the investment.
Customers will read reviews and look at your restaurant attributes when making a decision about whose food they want to enjoy, considering the likes of fast food preparation and short delivery times. If you can provide services of this kind consistently, your reviews will reflect this and you’re sure to draw the customers in.
Also bear in mind that people eat with their eyes first – and this is especially true on food delivery apps. If you’re not getting the orders you believe you should be, take a look at the photos you’ve used and see if you could improve the shots so that they really showcase your products at their best. It might be worth having professional photos taken to give your marketing a boost.
By the same token, make sure that your menu descriptions are clear and concise so that people know exactly what they’re getting and so there are no nasty surprises when the delivery arrives that could result in a bad review.
And finally, making sure that orders arrive correctly with no missing items is an absolute must to help keep the customers happy. If you tick all these boxes, you’re sure to start seeing more orders come flocking in.
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