If you own a food business, you’ll know that it can be a crowded marketplace with new businesses potentially offering the same cuisine as you springing up all the time.
This means it’s crucial to ensure your business stands out among the crowd by offering a service that will make your customers want to come back again and again.
In this blog post, we’ll offer some useful tips for doing just that, helping you position your food business above your competitors by providing a stellar customer experience.
Quality Of Food
Let’s start with what’s undoubtedly the most important part of any food business – the food! After all, you can have great branding, spend a truckload of money on shiny, funky ad campaigns and own the trendiest premises imaginable, but if the food isn’t on point then chances are people won’t be coming back!
So go above and beyond to deliver the tastiest creations possible. Not only will this encourage repeat custom but your happy customers are also likely to leave good reviews and tell their friends, family and social media followers how great your grub is.
Many food outlets offer very similar items. So try to avoid repeating this mistake by putting some thought and effort into your menu. Carry out market research to find out what locals really want, which should help you craft the ideal menu.
Customer Service
As the owner of a food business, you should never underestimate the importance of providing excellent customer service.
Going out of your way to ensure your customers have a pleasant experience while shopping with you is crucial, and when it comes to remaining loyal to your business, some customers would even prioritise it above the quality of your food.
So whether it’s ensuring your delivery drivers arrive on time, providing ample seating for customers to sit while they wait for their food or speaking politely to anyone ordering over the telephone, providing a positive experience will make all the difference in the world.
Eco-Friendly Packaging
It’s 2024 and sustainability is a white hot topic. So much so, that research has shown many customers are now basing many of their decisions on a company’s eco credentials. So much so, that a study by SmartestEnergy revealed that 81 per cent of people prefer to buy from sustainable sellers.
With this in mind, it’s easy to see there’s an opportunity to stand out among your competitors by offering environmentally-friendly food packaging. This not only helps reduce your impact on the planet, but it also demonstrates to your customers that you care about doing so.
Legal Requirement
We should also mention that as well as attracting business from eco-focused customers, for those who own a takeaway business then it’s now the law.
Since September of last year, single-use packaging has been banned. The ban includes online and over-the-counter sales and it covers items from new and existing stock.
For anyone still using single-use plastic, Trading Standards departments will have the authority to fine and prosecute. So to avoid hefty fines, it’s best to abide by the rules and stick to biodegradable packaging.
Thankfully, you’ll find a wide range of paper items on our website. If you serve drinks, we have many cups and tumblers to choose from, including compostable paper cups and stylish recyclable tumblers featuring ripple or smooth walls. These can come branded or unbranded – it all depends on what you’re looking for.
For food, we offer burger boxes, kraft bowls and many other takeaway packaging items. All of this is fully compliant with the government’s new rules, so if you’re in search of a wholesale takeaway packaging supplier to ensure you abide by the new legislation, thankfully you’ve come to the right place!
So that’s three ways of how to position your business above your competitors to give yourself an advantage. Follow the guidance here and this should help your business flourish.
If you would like to find out more about how Elpack Packaging Solutions can assist your business, or discuss your bespoke packaging needs, get in touch with our expert team today! Call us on 01425 524021 or drop us an email at info@elpack.co.uk
